New business goes global
We are increasingly involved in global growth markets. This will also benefit our German customers.
On the occasion of our company's 25th anniversary, Andreas Kaysler took a little trip down memory lane a few months ago. What particularly impressed our CEO here was the company's long international tradition. The longest customer relationships have lasted 15 years or more, be it with the neighbors in the Netherlands and France or in the Middle East.
Our network is set to expand significantly in 2026. “We want to significantly expand our new business in international growth markets,” Kaysler announced. “And we can use this growth in global markets as a driver for investment in innovation, which will ultimately benefit our German customers.”
Special focus on Asia
In particular, expansion is focused on the so-called emerging economies, where the expansion of the healthcare system is partly at the very top of the political agenda. Saudi Arabia is an impressive example of this. The largest of the Gulf states is not an unfamiliar territory for us, as we already have long-standing customer relationships there. But now the signs herald a new dawn. As part of the "Health Systems Transformation Platform“ (HSTP), which is part of “Vision 2030,” the aim is to invest USD 65 billion in the comprehensive modernization of the healthcare infrastructure by the end of the decade, with a strong focus on digital solutions.
The healthcare industry is also expanding in Indonesia, where a delegation from our company visited in the summer for a roadshow and also to attend a radiology congress. The introduction of universal health insurance in 2014 marked the start of this development, and in recent years, 70 to 100 new hospitals have been built each year. Nevertheless, many of the island nation's more than 283 million inhabitants are still considered medically underserved. India is even closer to becoming an industrialized country and, in 2023, surpassed China as the world's most densely populated country, with a population of approximately 1.45 billion people to support.
The right product at the right time
"For these and other markets, we offer JiveX Enterprise PACS and other systems that are excellent functioning products, which are in addition based on international standards, thereby facilitating implementation,” explains Andreas Kaysler.
However, expansion cannot be taken for granted. The respective regulations do in fact differ in detail, and cultural specifics always necessitate adjustments to the software. For example, the spelling of names in the Arab world requires a different visual representation than in Europe. And last but not least, strategic partners are needed to cope with increasing competition.
We drew up the blueprint for this kind of a success story a long time ago together with Alphatron, who made JiveX Enterprise PACS and JiveX Healthcare Content Management core products in its portfolio and thus conquered the Dutch market. In Saudi Arabia, we want to repeat this success story with the healthcare company Abdulrehman Algosaibi.
But isn't there a risk that expanding international business will ultimately lead to neglecting customers at home? Not at all, assures Andreas Kaysler. Firstly, because of the sheer scale: we currently generate 70 percent of our revenue in Germany, which will remain our most important market in the future. Above all, revenues generated in countries that invest significantly more in their medical infrastructure than Germany - even in percentage terms - can benefit users on the domestic market. “This is because they create the resources for product developments and innovations that we will offer on the domestic market in the future,” says Andreas Kaysler.